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innovation [2016/01/26 10:34]
p236974
innovation [2016/02/17 19:49] (current)
marting
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-Despite its popularity, underlying conceptual approaches towards innovation and what it empirically¬†+Despite its popularity, underlying conceptual approaches towards ​'innovation' ​and what it empirically¬†
-refers to remain largely fuzzy, highly context related and subject to normative positions. Therefore a  wide range of defining innovation exists.+refers to remain largely fuzzy, highly context related and subject to normative positions. Therefore a  wide range of approaches ​defining ​'innovation' ​exists.
  
 "the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organisational method in business practices, workplace organisation or external relations"​ (OECD/​Eurostat 2005:46) "the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organisational method in business practices, workplace organisation or external relations"​ (OECD/​Eurostat 2005:46)
innovation.1453804479.txt.gz · Last modified: 2016/01/26 10:34 by p236974